The 5 key problems

We have to overcome 5 key challenges to attract Brands to do more CSR.

Problem & Solution
Problem & Solution
Problem & Solution
Problem & Solution
Problem & Solution
Problem & Solution
Problem & Solution
Problem & Solution
Problem & Solution

We believe Corporate Social Responsibility is the solution

The reason why we focus on CSR, aside from our 6.5 years of hands-on industry experience, is because we believe it has the potential to be the single most powerful force driving positive change for both people and planet.

The corporate sector is very well equipped in terms of funds, talent, and infrastructure. And given the importance Gen Y and Millennials place on ethical and sustainable practices, the for-profit sector has a keen interest in CSR to cater to the future workforce and consumers. It's evident that Brands can play a pivotal role in sustainable development to complement the nonprofit sector.

"The brands that will thrive over the coming years are the ones that have a purpose beyond profit."

Sir Richard Branson
Richard Branson

The CSR landscape today

Corporate responsibility is gaining popularity amongst Brands as a strategy to improve performance.

66% of consumers are willing to pay more for sustainable Brands and goods.

Nielsen asked 30,000 survey respondents in 60 countries across the globe how much they agree with the following statement: "I am willing to pay extra for products and services that come from companies who are committed to positive social and environmental impact?"

66% percent is willing to pay more for sustainable goods, up from 55% in 2014 (and 50% in 2013).


Source: Nielsen Global CSR Report
  • 66% in 2015
  • 55% in 2014
  • 50% in 2013

There is a significant increase in Brand participation & reporting year-on-year.

This chart shows the percentage of Brands that report on CSR activities. The steady increase over the years indicates that Brands globally recognise that CSR can help grow their business. What better way to solve pressing societal issues than by incentivising Brands.

 

Source: KPMG CSR Report 2017

Brands are only just starting to get familiarised with how Impact Marketing can generate exposure around the good work they do.

In total, 65% of Brands globally adopt a marketing-only tactic to generate awareness around their impact initiatives. Marketing for social and environmental impact initiatives is the predominant strategy used by Brands to reach consumers. Our solution generates clear ROI for Brands on their CSR, making it more attractive for them to solve social problems.

 

Source: Nielsen Global CSR Report

It's evident that CSR is a tool
with great potential

By enabling Brands to do more & better CSR, we can amplify and expedite social impact creation, helping the humanitarian sector become more effective.

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Brands have a vested interest

In order for Brands to stay competitive, they have to adopt a CSR approach in their business model, otherwise Gen Y and Millennials will simply switch to another Brand.

Brands have the resources

The profit-driven nature of a Brand allows for greater access to resources - especially if a Brand can measure how CSR investments bring returns to their bottom line.

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Brands can deploy talent quickly

For-profit organisations can pay higher salaries, thus attract more and better talent - through CSR we can leverage this talent & expertise to solve social problems.

Brands are eager for innovation

When Brands see a great business opportunity, like CSR, they will move mountains to leverage on that opportunity for business growth. Impact Marketing is that opportunity for Brands.

Corporate Social Responsibility on the blockchain

A solution for 5 important challenges

Better financial transparency

Distributed ledger technology can significantly increase transparency and gain insight in whether funds are correctly spent.

Higher reliability

Smart contracts on Inpactor allow Brands to directly link the funding amount to milestones and performance of the Cause.

Improved reporting accuracy

Our Proof of Impact (PoI) mechanism prevents tampering with project reporting, and increases the accuracy of the project deliverables.

Measurable ROI on CSR

Revenue attribution is complex, let alone for CSR actvities. We are introducing a model for Brands to measure CSR in terms of bottom line returns.

Improved governance

Everyone should have a say in the strategic direction of Incitement as an organisation. Our Distributed Governance Framework (DGF) places social impact creation into the hands of the people.

Inpactor solves individual stakeholder problems

Aside from industry-wide issues, in CSR every stakeholder has its own unique challenges. We'll address all of those in our platform.

Causes

Lack of funds

Lack of manpower & talent

Difficulties measuring impact

Lengthy application processes

Lack of visibility

Brands

Difficulties finding projects

Lack of trust

Lack of incentive

Unreliable reporting

Poor project management

Expensive vetting processes

Unexpected changes

Volunteers

Lack of incentive

Lack of information

Poor volunteer management

High expenses