We are Incitement

A thriving global community with chapters in 46 countries. We're about to launch a blockchain-based platform that will change the humanitarian industry for good.

We are the next-generation
social business

What started out as a social movement in 2011, spread across the globe like wildfire. After 6.5 years, Incitement has chapters in 46 countries, organised 100s of events and social projects, and is widely considered the #1 social business in Southeast Asia, implementing CSR solutions for some of the world's largest Brands.

We believe that Corporate Social Responsibility should be an investment for a Brand – not merely a donation. It’s a great way for Brands to attract more customers and strengthen the Brand.

Incitement helps Brands design and implement CSR initiatives in line with the value system ingrained in a Brand's DNA.

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Incitement's global network of contributors & partners

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Our clients are some of the world's biggest brands

We have designed, developed, and implemented CSR initiatives and humanitarian projects for highly reputable Brands, such as Pepsico, FedEx, and L'Oreal, and have implemented multi-national sustainable development programmes for the Malaysian Ministry of Finance, the Ministry of Youth & Sports, and many more.

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Some of our work

We have implemented sustainable development programmes throughout the world for both corporate and government clients.

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VIP 2017

In partnership with the Malaysian Ministry of Finance and National Strategy Unit (NSU), Incitement implemented ten social impact frameworks in Cambodia, Indonesia, Malaysia, and the Philippines. Learn more »

In support of the UN SDGs
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Liter of Light Malaysia

Aiming to eradicate energy poverty around the world, Liter of Light is an official UNESCO partnered initiative under the International Year of Light 2015. So far, Incitement has lit up more than 35 villages. Learn more »

In support of the UN SDGs
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Incitement Growth

This initiative started in 2011 to help empower refugee youths in Malaysia, who are denied any form of formal education or employment, by providing them with leadership and development programmes. Learn more »

In support of the UN SDGs
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As featured on

Incitement has received wide media coverage for its work, both regionally throughout Southeast Asia as well as globally.

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Meet the team

Individually strong. Together unstoppable.

Founding team

Daniel de Gruijter, CEO, Incitement

Daniel de Gruijter

CEO, Cofounder

About Daniel

Crazy Business Maverick. There isn’t a more fitting description for Daniel than that by thecrazyones.org. From building a profitable online strategy business with zero investment even before graduating to growing multi-million dollar businesses and tech projects as Head of Conversions at Mindvalley, Daniel has a track record of outstanding results.

His entrepreneurial zeal led him to cofound Incitement where he continues to lead as CEO. Daniel is often behind-the-scenes. This is an arena where he thrives by captaining the team, pursuing operational excellence, and implementing strategies that have grown Incitement to what is now widely considered Southeast Asia’s #1 social business. In 2014, Daniel was recognised by Richard Branson’s Talent Unleashed Awards. He has shared the stage with other successful entrepreneurs like Khailee Ng, Managing Partner at 500 Startups.

Incitement’s strategic direction is often led by Daniel’s bold and visionary business approach, one that constantly innovates, constantly disrupts. When he saw the revolution the humanitarian industry needed - and could have - with today’s technology, the idea for Inpactor and CSR Token was conceived.

Zikry Kholil, CCO, Incitement

Zikry Kholil

CCO, Cofounder

About Zikry

Zikry’s heart for the humanitarian sector transformed Incitement from a passion project to the well-respected social business it is today. Since cofounding Incitement in 2011, his work in creating impact has led to wide recognitions such as Forbes 30 Under 30 Asia 2016, Top 100 Worlds Visionary Leader 2016 alongside notable figures like Malala, and voted as Top 10 Malaysia's Most Innovative Entrepreneurs.

He is arguably one of the most significant upcoming thought leaders in the humanitarian sector and is internationally sought after to deliver keynotes at high-level industry conferences.

In all these years, Zikry has shared his vision of a world united to achieve one goal: tackling society‘s most pressing issues. At the recent Finance Tech Innovation 2017 in Singapore, Zikry spoke about fintech application in the humanitarian sector, the vehicle that could turn his vision into reality. That vision is Inpactor.

Iman Sedighi, CTO, Incitement

Iman Sedighi

CTO, Cofounder

About Iman

As Cofounder and CTO, Iman brings his vast expertise to Incitement. He is a robust and well-rounded programmer with over 13 years under his belt as a full stack developer, freelance programmer, and Chief Technology Officer for a multitude of tech companies.

Since falling in love with programming over ten years ago, Iman has constantly been in search of projects that pushes his skillset. His ability to take on any challenge and successfully deliver innovative web-based materials paved the way to leading numerous projects and managing teams of developers and designers.

Iman dreams of being an elite developer of applications and platforms that truly make a difference in people‘s lives. That dream takes shape in Inpactor, where his vision in its conceptualisation and development has been, and still is, of unprecedented importance.

Marketing | Operations

Technology | Blockchain

Naithan Weigh, Lead Blockchain Engineer, Incitement

Naithan Weigh

Lead Blockchain Engineer

About Naithan

Bringing over ten years of coding experience working with system and network administration, technical support, website development, and server deployment and configuration, Naithan currently plans and oversees the development of blockchain solutions at Incitement.

Rojin Maljaei, Lead UI/UX Designer, Incitement

Rojin Maljaei

Lead UI/UX Designer

About Rojin

Rojin is a highly seasoned Web Designer with excellent abilities in converting abstract ideas into intuitive UI/UX experiences for web apps. She delivers elegance, simplicity, and pixel-perfect output for the ideation and development of web interfaces in Inpactor's design.

Muhammad Saqib, Front-end Developer, Incitement

Muhammad Saqib

Senior Front-end Dev

About Saqib

Saqib offers over ten years of experience designing, developing, leading and managing web projects with global Brands. He is highly proficient in AngularJS, Knockout, LESS, and other Javascript and CSS frameworks, making him a competent and vital part of Incitement‘s tech team.

Navid Shokri, Senior Back-end Developer, Incitement

Navid Shokr

Senior Back-end Dev

About Navid

Navid has six years of developer experience in custom application development by PHP, C#.net, and Java for Web, Windows, and Android platforms. He applies his knowledge on SWE and software architecture, and his experience with high profile projects as Incitement’s Senior Back-end Developer.

Farbod Saraei, Lead Front-end Developer, Incitement

Farbod Saraei

Lead Front-end Developer

About Farbod

Farbod heads the front-end team in close collaboration with Incitement's CTO, and with 8+ years of industry experience, he is highly proficient in Javascript, Angular, JQuery, Bootstrap, SASS, and is a valuable member to Incitement's senior dev team.

Altaf Rana, Senior Back-end Developer, Incitement

Altaf Rana

Senior Back-end Developer

About Altaf

Altaf has 12 years of experience in analysis, design and development of multi-language web based and n-tier applications. With a Master in Computer Science and having led many portal projects, including the largest real estate portal in Pakistan, Altaf is an effective and highly skilled programmer.

Advisory Board

Incitement's Board of Advisors comes with endorsements from prominent figures from various relevant industries.

Advisors for Marketing & Growth

Stephen Croncota Board of Advisors Incitement

Stephen Croncota

Chief Marketing Officer, Versace

As CMO at Versace, former CMO at Escada, and former SVP of Creative Design at Warner Bros, Stephen is a seasoned marketing and creative executive with extensive experience in aspirational global lifestyle brands and consumer products.

Andre Chaperon Board of Advisors Incitement

Andre Chaperon

Internet entrepreneur | Author of Autoresponder Madness

Everyone significant in the realm of internet- and direct response marketing knows Andre: the author of Autoresponder Madness, Tiny Little Business, and Sphere of Influence. Andre is a master of persuasion and influence, long-standing authority in the world of email marketing and sales funnels, and stands side by side with other internet marketing legends such as Frank Kern and Ryan Deiss, who have shaped the way internet marketing is done to this very day.

Justyna Jastrzebska Board of Advisors Incitement

Justyna Jastrzebska

Growth Hacker in Residence, 500 Startups

For the past 11 years, Justyna has helped businesses successfully launch their products. Her speciality is building and executing conversion optimisation programmes, and using emotional targeting and persuasive design to generate more engagements, leads, and revenues. She is a master in crafting user journeys, e-commerce optimisation, and driving online ROI.

Omar Michael Board of Advisors Incitement

Omar Michael

Chief Copywriter, Mindvalley

Omar is a seasoned expert in crafting high-converting sales letters, email campaigns, landing pages, and video scripts. His words are responsible for over $20 million in sales and the rise of some of the most popular online personal growth products in the world, like Quantum Jumping and The Silva Method.

Emilian Vasi Board of Advisors Incitement

Emilian Vasi

Cofounder, Advertising Head, Rascal's Depot

Former Growth Hacker in Residence at 500 Startups and Head of Advertising at Mindvalley, Emilian has been in the digital field for the past seven years, advising 50+ companies, across 20+ markets, with over 30 million dollars spent in digital. He cofounded his very own data-driven performance agency, Rascal's Depot, where he advises established startups on advertising & analytics, with a focus on Southeast Asian markets.

Advisors for CSR & Corporate

Thomas Marzano Board of Advisors Incitement

Thomas Marzano

Global Head of Brand Experience, Philips

As Global Head of Brand Experience at Philips, Thomas’ work focuses on driving the Brand identity, experience strategy, and creative direction across the company, working with counterparts at Global Marketing, Communication and Design as well as Marketing from the Philips B2C and B2B businesses. Thomas previously led the Global Brand Design function, driving the design strategy and creative direction of the Philips "innovation and you" Brand refresh in 2013.

Mark Rozario Board of Advisors Incitement

Mark Rozario

Chief Executive Officer, GE Malaysia

Datuk Mark oversees the overall business operations across GE Malaysia’s portfolio, and leads the execution and development of GE’s long term strategy in Malaysia. He recently served as CEO of Agensi Inovasi Malaysia (AIM), a government statutory body chaired by the Prime Minister to implement a national innovation strategy, aimed to improve societal well-being and generate new-wave wealth.

Lajuanda Asemoto Board of Advisors Incitement

Lajuanda Asemoto

Director Diversity & Inclusion, Singularity University

Lajuanda has held various positions within Singularity University for six years now, and is currently responsible for Diversity & Inclusion. She is also the organiser of SpeedUpAfrica, where she mentored 100+ startups at Africa's most impactful startup bootcamp.

May Wong Mei Ching Board of Advisors Incitement

May Wong Mei Ching

Manager Group Communications & CSR, Taylor's Education Group

May heads the CSR department of Taylor’s Education Group, and has successfully landed large CSR contracts with CIMB Islamic. She also pioneered the development of Hourglass together with Incitement. Having worked in large corporations like Shell and DiGi, May accumulates over 15 years of corporate experience.

Brian Lim Board of Advisors Incitement

Brian Lim

VP Solutions Design & Delivery, Proudfoot Consulting

Brian has a 15-year track record of successfully delivering business transformations as an expert in performance improvement, cost reduction, revenue growth, supply chain optimisation, and organisation restructuring and strategy. His work has produced impeccable results for companies from various industries scattered across Asia Pacific, accelerating growth and maximising performance.

Advisors for Tech & Security

Melinda Woolf Board of Advisors Incitement

Melinda Woolf

Founder, Future of Humanity

Future of Humanity is a decentralised and distributed communities- and technology stack for the United Nations' SDGs, responsible for partnering with the best in technology, philanthropy, and ethical business. Melinda is also the founding partner of Contribution.Network, UHAI.io, 300x2050.org, Leaping.org and Blockchain for Impact, and is a contributing writer for ICOcrowd.com.

Gareth Davies Board of Advisors Incitement

Gareth Davies

Chief Technology Officer, Mindvalley

Gareth is a savvy, innovative, high-integrity C-Level Executive who is greatly regarded for leading technology advancements, providing expert business transformation services & creating cutting-edge, on-trend, cloud-native solutions for multiple corporations, including Mindvalley, UC, and Omnilogi.

Christopher Board of Advisors Incitement

Christopher Lee

Head of PR, Sapien Network

As Head of PR at Sapien Network, Christopher is involved in the Sapien ICO which raised 15m USD during it’s pre-sale. He is a Marketing Strategist for lead generation, and passionate about marketing strategy and new technologies & platforms. As a crypto enthusiast since 2015 he believes the surface of Blockchain technology has barely been scratched.

Advisors for Finance & Investment

Peter Kolthof Board of Advisors Incitement

Peter Kolthof

Managing Partner, Avida International

Having served a ten year term as Head of Equities at Shell Asset Management Company, Peter is now Managing Partner and Head of the Netherlands at Avida, helping its clients strategically improve investment governance of pension funds. Peter is an econometrician and tax lawyer with over 25 years of knowledge and experience in asset- and risk management that covers the investment organisation, processes, and asset categories.

Johnny Mayo Board of Advisors Incitement

Johnny Mayo

Forbes 30 Under 30 - Finance & VC

An avid technologist and listed as Forbes 30 Under 30 in the Finance & VC category, Johnny has played a leading role in developing the FinTech agenda across the Southeast Asian region, educating numerous organisations, regional banks, national regulators, and government departments on how they can understand and adopt blockchain technologies and new FinTech initiatives.

Umar Munshi Board of Advisors Incitement

Umar Munshi

Chairman, Islamic Fintech Alliance | Cofounder, Ethis Ventures

Umar Munshi is the Founder of Singapore-based EthisCrowd.com, an award-winning Real Estate Islamic Crowdfunding platform. EthisCrowd.com is a financing marketplace that brings together smaller retail crowd-investors, larger private investors, and Islamic Banks to fund social housing developments, supported by the Indonesian National housing programme. Munshi is also an Islamica500 Islamic Economy influencer and the Chairman of the IslamicFintechAlliance.com.

Advisors for Nonprofit & Humanitarian

Hiroyuki Tosaka Board of Advisors Incitement

Hiroyuki Tosaka

President, International Principled Leadership Corps

Tosaka San has extensive experience in developing youth programmes in Africa, Russia, and Baltic nations for over 20 years. He is the former International President of Global Peace Youth (GPY), youth division of the Global Peace Foundation, and currently holds the position of President of International Principled Leadership Corps.

Illac Diaz Board of Advisors Incitement

Illac Diaz

Founder, Liter of Light | Executive Director, MyShelter Foundation

Illac has been a long-term strategic partner of Incitement, and is the founder of Liter of Light. As an experienced social entrepreneur, he works in the ASEAN region empowering communities through the use of sustainable construction and technology.

Anthony David Board of Advisors Incitement

Anthony David

Impact Consultant & Social Entrepreneurship Specialist

Anthony cofounded Startup Malaysia, Impact Hub KL, and has consulted the United Nations on creating and measuring high-impact sustainable development programmes. He has vast experience in social entrepreneurship, social innovation, and has written a paper on CSR with UN Global Compact Malaysia.

Sartaj Anand Board of Advisors Incitement

Sartaj Anand

Founder, Egomonk

Sartaj currently operates his holding company — egomonk — which has interests in innovation consulting, media, events and travel. He is a TED Ambassador, World Economic Forum Global Shaper, and Advisor of the Plus Social Good community, a project of the United Nations Foundation and Mashable. In addition to this, Sartaj is a tireless champion of the startup and social impact community globally.

Global communities

Incitement is a thriving global movement since 2011, with independently organised events held in 46 countries.

See all events »

Lorenzo Olivieri Incitement
Lorenzo Olivieri

Incitement Italy

Incitement Founder Diletta Marabini
Diletta Marabini

Incitement Italy

Incitement Founder Jacopo Tabanelli
Jacopo Tabanelli

Incitement Italy

Incitement Founder Fabrizio Scanavini
Fabrizio Scanavini

Incitement Italy/France

Incitement Founder Cristian Fontanelli
Cristian Fontanelli

Incitement London

Incitement Founder Daniel Oltean
Daniel Oltean

Incitement Romania

Incitement Founder Teodora Maria Lupu
Teodora Lupu

Incitement Denmark

Incitement Founder Muhannad Saoub
Muhannad Saoub

Incitement Jordan

Incitement Founder Hermes Ariaga
Hermes Ariaga

Incitement Croatia

Incitement Founder Pavle Krivokuca
Pavle Krivokuca

Incitement Serbia

Incitement Founder Yahya Marzouk
Yahya Marzouk

Incitement Tunisia

Incitement Founder April Ong Vano
April Ong Vano

Incitement Philippines

Incitement Founder Konstantin Popkov
Konstantin Popkov

Incitement Russia

Incitement Founder Duha Elmardi
Duha Elmardi

Incitement Canada

Incitement Founder Mazin Mohamed
Mazin Mohamed

Incitement Sudan

Incitement Founder Alejandra Perdomo
Alejandra Perdomo

Incitement Colombia

Incitement Founder Juliana Bermeo
Juliana Bermeo

Incitement Colombia

Incitement Founder Daliso Ngoma
Daliso Ngoma

Incitement South-Africa

Incitement Founder Ivana Florencia Oven
Ivana Florencia Oven

Incitement Slovenia

Incitement Founder Robert Eckstein
Robert Eckstein

Incitement Germany

Incitement Founder Breno Barcellos
Breno Barcellos

Incitement Brasil

Incitement Founder Adnane Addioui
Adnane Addioui

Incitement Morocco

Incitement Founder Ahmed Abdihakim
Ahmed Abdihakim

Incitement Somalia